Business Development & Market Research Intern
About The HR Gap
The HR Gap is a HR consultancy dedicated to empowering small and medium-sized businesses. We specialize in bridging the gap between a business's current state and its full potential by providing expert HR advisory, assessments, employee handbook creation, and strategic recruitment services. We don't just consult; we partner with businesses to build their first HR teams or provide a-la-carte solutions that minimize compliance risks and maximize ROI.
Role Overview
We are looking for a proactive, detail-oriented Marketing Intern to join our team. This role is foundational to our growth strategy, focusing on identifying potential clients and understanding the competitive landscape. You will gain hands-on experience in B2B lead generation, CRM management, professional outreach, and competitive market analysis within the Human Resources industry.
Key Responsibilities
Prospecting: Utilize Apollo.io to identify and qualify potential B2B leads that fit our target demographic (small to mid-sized businesses looking for HR support).
Data Management: Systematically collect and organize lead information (company size, key decision-makers, contact details, and specific HR needs) into a centralized company spreadsheet.
Competitive Research: Research and track local HR consulting competitors in the Minneapolis/St. Paul area. You will analyze their service offerings, pricing models (where available), and marketing tactics to help The HR Gap maintain a competitive edge.
Outreach: Conduct initial cold outreach via professional email campaigns and discovery phone calls to introduce The HR Gap’s services and schedule consultations.
Market Research: Stay informed on industry trends to tailor outreach messaging, ensuring it resonates with the specific pain points of business owners and HR leaders.
Reporting: Track weekly progress on lead acquisition and competitive findings to help optimize the business development process.
Qualifications
Currently enrolled in or a recent graduate of a Marketing, Business, Communications, or Human Resources program.
Familiarity with LinkedIn and lead generation tools (Apollo.io experience is a major plus).
Strong analytical skills with the ability to synthesize information about competitors into actionable insights.
Excellent written and verbal communication skills; you should feel comfortable speaking with business leaders over the phone.
High level of organization and proficiency with Google Sheets or Microsoft Excel.
A self-starter mentality with the ability to work independently in a remote or hybrid environment.
What You’ll Gain
Direct experience in the "top of the funnel" sales and marketing process.
Mentorship from experienced HR professionals and business owners.
Insight into the operational and competitive side of a growing consultancy.
Potential for a long-term role or professional references based on performance.
How to Apply: Interested candidates should send a resume and a brief introductory email to info@thehrgap.com. Please highlight any experience you have with prospecting tools or market research.
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